The goal of this project is to create branding for a hanging planter. I started with research about the plants and planter vessel. I wanted this project to be simple and clean, and to attract the customer’s attention. I created designs for three different boxes. My second step was to sketch concepts for the logo and further develop the brand. For this project, I used green, purple and orange, but in an earthy way, because I wanted the look to have a natural sense to it. My logo was inspired by a leaf from the plant, and from that point I created the die cut and pattern. For each box, I added a card that contains information about the plant with care instructions.