The goal for this project was to create a reusable box. My target audience for the product was female and I chose to create jewelry packaging with a functional container, to help a user keep a collection together. I wanted this packaging to have the sense of beauty, warm, and simple, but at the same time look fancy. I experimented with new materials and used printed fabric, I also wrapped it with a matte paper which creates association between the box color and the outer band.